BEHIND THE SCENES AT ASOS
Monday, 6 August 2012
A couple of weeks ago I was lucky enough to be invited on the first ever, no-leaf-left-unturned tour of ASOS HQ, along with Alex, Reem, Carrie and Susie, amongst others. Here are a few snapshots from the day:
The designers talked us through the AW12 collection, with trend moodboards, fabric samples and prototypes. I loved the current season dress on the left so much that I promptly bought it when I got home. It's in the sale here (it looks seriously amazing in real life).
The model board.
Inside the studio, where the magic happens...
(Gratuitous photo of male model babe.)
My favourite room, the hair and makeup room.
I'll leave you with my favourite pieces from the autumn/winter collection.
My ABSOLUTE FAVOURITE. It's a JUMPSUIT in TWEED. Gah. Appaz it's dropping in late August. I'll be waiting.
Leather dungarees. 'Nough said.
Hello (or should that be CHANELLO) two-tone boots.